How to Establish an Online Relationship to Back Up Offline Business


Social media is the pathway for businesses to establish relationships with their clients, create credibility and show their value.If you are not incorporating social media, especially if you are a B to C business, you run the real risk of being left behind and even kicked out of the business market.Sound outrageous?Ten years ago it would be. But today, not so much.Ten years ago your clients were not looking online to find the product and service they want.Today they are.In fact, most of us look online first. We are all busy. We have limited resources with unlimited wants. Our limited time is exhausted by unlimited demands and needs. As creatures of survival, we do what we need to do to get done the most urgent and most important tasks.One time saver we discover is to look online for what we want before we actually go out and get it.I do this all the time. I go online to research a pot or pan I want after beginning to go through Julia Child’s famous “Mastering the Art of French Cooking.” I want the type of cookware she used for Boeuf a’ La Bourguignonne- where I can cook on the stove and throw the whole thing (pot and all) in the oven and then back on the stove.I’ll admit it- I started by hunting at the store first and NOT going online. But I regretted the decision pretty fast.This type of cooking was new to me and my own efforts to find a pot randomly at a local retail store proved futile.Plus, the salespeople at the store neither knew what their cook ware performed nor where to direct me.
I learned my lesson. I went online. And then I hunted in retail stores and the online markets that I knew would have the product.When your customer goes online to find information about a recipe, how to cut calories from a meal, a particular cooking widget, organic baking trends or whatever your niche is- you need to be what your customer finds!Especially locally.Local businesses need to establish themselves online so local clients can find them! Keeping a blog, maintaining a twitter feed, adding content to your website or building and distributing an e-newsletter are all ways to increase your online presence in order to establish your real life presence!Second, you cannot establish your online presence to the detriment of your offline presence. Elaboration on this point is another article in itself.For today, it is imperative to state that too many times we begin many value-filled online relationships after meeting in person, attending a conference and going to a place of business but we don’t follow up. The follow up is crucial.Start talking about social media with your customers.”Are you signed up for my newsletter; I am including tips on baking with seasonal fruit in this month’s issue.”"On our Facebook site, we offer coupons every week- the code is on the site- we would love to have your “friend” us!”"I’m keeping updates of the new cookbook on my blog as well as book signing schedule. Plus, you can receive the first chapter for free when you visit the site!”Yea, it is a bit awkward at first, but practice makes perfect. Incorporating social media into your working life gets easier the more you do it. Because so many of us are online you will connect in a fresh way with a certain demographic of your customers.Using social media is a marketing tool your customers actually like.Don’t miss the opportunity to engage and build a business you and your customers love!

Indians Are Best Exporters of Agricultural Commodities

Agricultural sector is the mainstay of the rural Indian economy around, which the socio-economic privileges and deprivations revolve, and any change in its structure is expected to have a corresponding impact on the existing pattern of social equality. The growths of India’s agriculture sector during the 60 years of independence remain impressive at 2.7% per annum. About two-third of this production growth is aided by gains in crop productivity. The need based strategies adopted since independence and intensified after mid – sixties primarily focused on feeding the growing population and making the country self depend in food production.

Export is a combination of numerous activities like “Indian Agriculture Exporter”. It starts from the farm and ends up till it reaches the ultimate consumer. Each steps of the process requires intervention of various agencies. Entrepreneurs depend upon these agencies to get their job done. Jobs may be related to the sourcing of seeds, harvesting / thrashing, storages, packaging & labeling, cold storages, water treatment / softening plant, interaction with Govt. agencies, lifting of goods, goods clearance at the departure point and receiving at the importers end. The integration of the job work at all stages finally ends up with an export order. There are service providers who may extend their services at all levels and few may have expertise in specialized fields.

They are the private agencies, who are established and into the business of providing the basic necessities to anyone expecting service in their related fields. Regular update is done to accommodate more and more new comers in the field of services.

Indian agriculture has attained an impressive growth in the production of food grains that has increased around four times during the planned area of development from 51 million tons in 1950-51 to 199.1 million tons in 1997-98. The growth has been really striking since sixties after the production and wide spread usage of high yielding varieties of seed, fertilization, pesticides, especially in assured irrigated areas.

From time immemorial India has been known as the Land of Spices. The Chinese, Arabs and The Europeans came to the Indian shores lured by the spices grown here. Pepper, ginger, turmeric and cardamom are the most renowned of Indian spices. We earn Rs. 1612 crores from the export of spices annually (2000-0 I). The world consumption of spices is growing steadily year by year. Expansion of our export of spices to increase or even to retain our share of world market is imperative. This can be achieved only through increased productivity and improved quality.

The developed countries give top priority to the health of their citizens. The laws with respect to items of food are meant to protect the consumers from food of inferior quality, or those which are likely to be contaminated by impurities or poisonous substances. Therefore any food item that we export, be it marine products, cashews, pepper, cardamom or ginger, it is important that the product conforms to the quality standards demanded by the importing country. In the context of thousands of people getting infected with food borne diseases or even dying of food poisoning, it is only just and reasonable that countries which depend on imported food stuffs should take such extreme precautions. Food materials that have become rotten, spoiled, infected with micro-organisms or contaminated by other impurities are either destroyed by the import inspection authorities or sent back to the exporting country. This not only results in loss of market but also damages the exporting country’s reputation.

The quality of any commodity depends upon the inputs used and the practices adopted in its cultivation, processing, packing, storing and transportation. In the case of agriculture products, therefore, constant care right from the pre-harvest operation till the product reaches the consumers becomes imperative. The following are the important points to be remembered at the various stages.